Our Services
Radio DOPLR represents a revolutionary approach to radio research. It was designed to address the need of the broadcasting industry for timely, accurate, and cost-effective information.
Why is Radio DOPLR Revolutionary?
Radio DOPLR is revolutionary in both Approach and Design:
Our Approach
1. ENTIRELY NEW: No standard service or subscription solution has ever existed.
2. Typically, Perceptual Research is only done on a proprietary basis. Radio DOPLR research is divided into two sections; market research and proprietary research. All subscribers will see the same market data each month, however the proprietary research completed for each client remains confidential.
3. Radio DOPLR creates an innovative new channel to interact with the listening audience in an ongoing and measurable way.
4. The cost of the Radio DOPLR solution represents a dramatic reduction in the cost of quality perceptual research.
5. The proprietary method by which we are able to process the research data calculation process will create a solution that we are able to offer to other researchers to use that will dramatically improve their own processes.
Our Design
Radio DOPLR has been designed to be revolutionary in four ways:
First, by the methods we use to ensure survey integrity in the collection of our research data.
Second, we have designed an entirely new and innovative approach to processing the research data that represents the first entirely automated method in the industry.
Third, our research team are all respected industry professionals with a significant amount of experience in the interpretation and analysis of market data and listener opinions. This team will ensure that analysis of our research will result in highly informative and valuable reporting for our subscriber base.
Fourth, all of the market research will be presented using an innovative reporting processor that will allow subscribers to custom generate final market research reports for their use.